Problem registering account?

[Cederva]

Bought my PS3 copy of FF14, set it all up, registered, I THOUGHT I had done it correctly, however, now when I click Start on the client (on my PS3) it prompts me to pick service?
I want to play on my character I already have made. How do I put this platform onto my service? It tells me I have to do so on the PS3 Network, however when I put the code in, it only prompts me to download the game, which I already have done.

Also, I should note when I try to add a PS3 service in the Mog station, all I get is:

"Add Platform

To add the PlayStation®3 platform to this service account, you must first either purchase the digital download, or apply a registration code through the Sony Entertainment Network.
Please note that PlayStation®3 services are not accessible through this website.
Upon completing registration, the game can be installed and played as normal on your PlayStation®3. "


P.S. I don't care about the free 30-day trial.