Actually - you didn't need to remove and re-install the game at all - just redeem the code and then cancel the download shortly after the start (if offered) will do the trick. Then ther trophies will activate - however - it will NOT count any progress / achievments gained so far so you'll start basically from scratch with those. Also - if you play on both PS3 as well as PC with the same service account the progress gained on PC is NOT counted towards PS3 trophies progress at all. Pretty lame if you ask me. While I believe this is by design rather than actual bug this should be changed as many of us has gained quite progress since the start of the Beta 4 / EA and redoing lot of stuff just for the sake of the PS3 trophies is quite annoyance. It's pretty standard with otehr games that your progres is (hiddenly) counted and then instantly re-applied once you activate the game (DCUO, NFS: Most Wanted etc. etc.). SE - please CHANGE THIS!