Ok, so I was in Phase 4 of the beta and I bought the EA from SE online, when I did so, I only got Emailed a EA key and even though at the official SE website, I see FF14 registered, on the SE account management site (where I am trying to get my one time password mobile app registered), it only lists a temp FF14 account that is due to expire in 3 days. I don't have a retail key to register the full game, my Email never had the retail key, all I had was an Early access key.

Am I doing something wrong? do I have to call SE and find out what my retail key is?