There needs to be a queue for ALL servers, whether the server is totally packed or not. If you have a character on that server, you should be able to join the queue. if you do not, they should indicate the realm is full before you go to all the trouble of making a character. This really is a hot load of BS. They obviously were not prepared and rushed the crap out of the launch. This game may be ready, but their infrastructure is not. Some people have had little trouble. People I know personally have been able to log in with minimal retries. Don't know why.

They may be trying, but they are failing. People seem to just accept that games are buggy on release these days because they don't realize the company should be help accountable and actually care about the players a little.

Square Enix, create a goddamn permanent queue for people with characters on the servers, and a way to tell if the pop is high BEFORE i make a damn character. <---Pro-tips. Heed them if you want to make any money on future games.