The point of FFXIV is to embark on an adventure. That sounds similar to Diablo 2, any FF title, or any other action/adventure. Except XIV is in the MMO genre. Have you played a Bethesda title like Oblivion or Fallout 3? They're huge! Give me a horse and I'll explore every nook and cranny. Now think of those worlds but on an even grander scale.

So, in general, FFXIV is targeted for players seeking social events mixed with adventure. I'm having fun just going into high level territory and sometimes challenging myself with the monsters therein.

P.S. if you're on Bodhum look me up, Icarus Calcifen.