Posted in the other thread, but posting here as well. Hoping they'll pay us some attention.
I'm in the same boat, and so is my boyfriend. I no longer read the forums and, quite frankly, I figured such important information would be on the product page OR sent by email.
I don't mind dishing out $50 rather than $20. I'd just like them to let me apply the code to my account or for them to apply it themselves.
I really wanted the Cait Sith Doll/Mog Hat - from my understanding, 1.0 players were supposed to just forget about them? We weren't supposed to pre-order after all.

Fingers crossed Squenix will realize the information wasn't readily available and just let us input our codes. Other MMOs do it (heck, THEY used to do it) after all.