Mine went to spam also.Sample:
from webhelp.v4@digitalriver.com via bluehornet.com
Dear {your name},
Thank you for ordering on Square-Enix, Inc.. The product that you preordered is now available.

Order ID: {numbers}
Product ID: {numbers}
Product Name: FINAL FANTASY XIV: A Realm Reborn [PC DOWNLOAD] {or whatever else you bought}
Release Date: August 27, 2013

ffxivsetup.exe
{link to exe}

Final_Fantasy_XIV_Early_Access_Instructions.pdf
{link to pdf}

Digital Rights: {code to register on mogstation for 30 days access}
{other code that does not fit the code on mogstation}

If you have questions about your order, please visit: store.na.square-enix.com/orders

Please note: This email message was sent from a notification-only address that cannot accept incoming email. Please do not reply to this message.

Sincerely,
Square-Enix, Inc. Customer Service
store.na.square-enix.com/orders
If someone finds out what the second code is for, let me know also.