I saw this

This is an optional paid service that allows characters from active service accounts for FINAL FANTASY XIV: A Realm Reborn to be transferred to a World of your chooosing.
* Due to fluctuations in World populations, certain Worlds may not be available for transfer.
* World transfer service is scheduled to begin mid-September.

So we will have to pay more money to transfer to our friends, even after we were locked out in the first place? this is pretty low to do to your customers?