Hopelessly confused... where do these 'Digital Rights' codes go?

[Ablongman]

So, I am a 1.0 returning player. I purchased the ARR digital CE for the bonuses and the Early Access (yeeeeah).

Overnight, I got mail with two codes labeled 'Digital Rights', but no instructions whatsoever on what to do with them, where to register them, whether I need to at all (I purchased from the SE store). I got my Pre-Order bonuses over moogle mail yesterday, but I've not received my CE items, and I see folks running around with them all over, so I am guessing it's possible to redeem them.

This is what I got:

Digital Rights: XXXX XXXX XXXX XXXX XXXX
XXXXXX-123-XXXXXX-456

Based on what I read on other posts, I went to the Mog Station. I see no option to 'Redeem Code', I see 'Enter Bonus Code'. But when I enter the first serial I got, it says it's invalid. I went to the Square Enix members page, entered the second code, and it also says it's invalid. It only gives me the option to upgrade to the Digital CE, but it asks me to pay; no option to just enter a code I already have.

Is there some issue with 1.0 players (non-Legacy) being unable to redeem these codes? And if not, where do I go? This is honestly absurdly complicated.

It seems very logical that you can't register the PC version twice to the same account.
You can get it if you register a PS3 version to your 1.0 PC version.

Maybe in SE logic... but honestly, the lack of clarity is astounding. Look at the information on that website. Notice that unlike Legacy players, who get Early Access, and new players, who get Early Access, you, the returning 1.0 players get neither unless they make a purchase (and if the information being given here is accurate, they COULD NOT get Early Access at all and not encounter this problem in some form or registering a code for a console they might not even own). How is it logical that a second-tier returning customer is ineligible for perks that a brand-new player gets without registering a second account? If the upgrade had been available AND granted early access from the get-go, I'd concede that point. But it didn't. Apparently, SE cannot fathom how a returning 1.0, non-Legacy player might want to play with friends during Early Access.

Which is absurd.

But that aside... the support page is 404'ing on me, and in-game reporting seems to be disabled. How can I even contact Support for this thing? This is getting out of hand. =P