They need to implement that system of being able to make nicknames for people on your friendslist and use those to send tells to. Such a system was talked about a long time ago but with all the other problems with the game they never started on this it seems.

Maybe they can give us the option to turn off on our screen a) our own name and b) everyones lastnames. I'm not for complete removal of surnames, not for the amount of work that comes with doing this and also because a lot of people have picked suited names due to this feature. It's just opening another can of worms.