At least, that's the way it feels right now. I'm sure that the apologies are sincere, but apologies are not technical support. I've heard some people defend SE by saying that they don't want to have empty servers after the initial rush wears off - as Square loses players who cancel their pre-orders, they simply accelerate that outcome. Our Free Company has already had people quit because of this, and they seem to be sincere; we haven't seen them since Saturday night.

Enough is enough. Don't just apologize - tell us how you will eliminate Error 1017. Sitting in queue is one thing, but having to press the X button mindlessly until getting into the server is inexcusable. The constant apologies are already starting to remind me of that common phone tree lie - "Our options have recently changed."

Stop apologizing and start telling us what concrete steps will be taken to ensure that consumers can play the game that they've purchased.