My only point to add is that the better gear that hardcore gamers claim to "earn" in a lot of cases doesn't really require skill or anything of that nature. It's usually just a reward for mindlessly performing a remedial task ad nauseum for months or in some cases, years. So technically yea, they earn it. But is that really something to be proud of?
I'm probably more on the hardcore side considering my gaming history but even then I only have the best stuff in a game if it requires a combination of commitment, skill, and most importantly fun. Whenever gear is offered for going into monotonous zombie mode you can count me out. But that's just my two cents. Obviously there are those who disagree.