We are still talking about an MMO. No matter how casual the MMO might get, no matter how much solo content there will be implemented that can be done in a matter of an hour...this is still an MMO and MMOs are designed to keep you busy for YEARS. So players who can invest like 1h a day or even less can't expect to get any kind of progress compared to someone who plays 3-5h a day. It's not working. If this would be an offline game that is made to keep you entertained for 1-2 weeks, it's all fine. But the only way to make MMOs "long lasting" is to implement time sinks. Sorry...I know it would be possible to implement stuff that makes them long lasting w/o forcing players to participate in time sinks, but the actual effort and money it would take to create such a game would be just over the top where a company would never invest so much into it to make it possible.
I can only say what I have said a few months ago. If you can't invest "reasonable" time into an MMO to see some kind of progress you're happy with, stop playing it. The game is not made for you and you should live with that. When I'm playing an FPS, although I hate FPS I don't tell the devs to make it an Action Adventure, just cause it's not "catered to me"...
This is a Final Fantasy game, but this is not an offline Final Fantasy game, so don't assume if you played all offline FFs, that you should be able to like this online FF as well and if not, it should be changed to where you like it, just cause it's name is on it. This is an MMO at first, Final Fantasy is just a name.
If I don't like a game, I don't play it, even if it's a Final Fantasy...(hell would freeze before I get myself FFXIII-2...) so people who want this game to change into an "offline" like FF when it comes to progress need to not play online games. They cater towards a different playerbase and they are made for different players, they are made for MMO players, not the standard RPG Fan, so don't come here and expect this to be a standard RPG.