How to go from Hero to Zero in a few easy steps - for those companies with great reputations for great titles!
1) Make a game terrible in every way (Final fantasy 12)
2) Make a game with some of the worst gameplay ever designed (Final Fantasy 13)
3) Decide that the game from step 2 is deserving of 2 sequels!
4) Make the first sequel seem a lot better but have the worst ending ever written! (13-2)
5) Make another terrible game to give you time for the final step (FF 14 1.0)
6) Finally make a good game! People love it! Now don't let them play it, just let them think about how fun it is but don't let them play it under any circumstance!

There you have it! You've ruined your reputation and even your most loyal fans probably hate you! We hope you'll buy our next tutorial on how to give trouble to amazing companies that you, a terrible company own! (Index bought that one for Atlus)