I've just received the following email on a email address that is NOT directly linked to my account, this seems very suspicious since this would make the 4th email address that Square-Enix is using and I highly doubt they'd use that many. The content of the e-mail is below:

SQUARE ENIX <noreply@xmail.eu.square-enix.com>
FFXIV: A Realm Reborn Pre-order Site Live

The pre-order site is now live for you to redeem your pre-order code you have received from your retailer.

The game is now available for you to download, install and prepare for the early access period starting on August 24th, 2013.

The Early Access period will end on Thursday, August 29th at 11:59 p.m. (PDT), to allow for any late deliveries from your retailer.

Visit the pre-order site to redeem your code now <--- this is a link with masked url