Pre-ordered also from EB Games. You had to call their support line and ask for the codes!!??
For the person asking which region. When you redeem your code it will take you to the EU site.

If you have a prior NA Account MAKE A NEW ONE!!!!
Do not under any circumstances apply your code through the EU site if your account is a NA one. It will create a duplicate account with your game on the NA, and nothing on the EU one where it needs to be.

Didn't know about the two different sites issues, and applied mine to my account through the code redemption link August18. Now it tells me I don't have any game on my EU account (yes Square Enix made a duplicate account), so I can't play FFXIV.

Oh and forget support.....support for us Aussies doesn't exist.