So I read on SE support site the following.
* The in-game bonus item will only apply to the FINAL FANTASY XIV service account which you have registered the code to.
* Please be advised that if you have already created a character prior to entering the code for the in-game bonus item, the item will not be available. The item can only be used by characters created after you have entered the code for the corresponding item.
That says to me characters created in the beta don't receive the items. Learn me to read if it says otherwise.