Here is a brief history and outlook for Conviction heading into 2.0, written by Zettai Ryouiki

FFXIV 1.0 History
Conviction was formed in 1.0 beta and jumped into release with a heavy crafting focus. Many of the lead crafters would become the first NA players to cap their respective classes, competing only with their JP counterparts for control of the markets. This crafting linkshell began to attract "battlecrafters" and by the time HNMs were released in December 2010, Conviction would be the home to the majority of rank 50 NA players. This strong start combined with a dedicated roster helped pave the way to many endgame achievements.