All these real life intertwining with FFXIV game life commercials are kind of blech. Just make a good commercial detailing some gameplay, music, and maybe some soundbytes from NPCs about the crisis in the world. Then put in the standard, "Will you be the one to save them?" or whatever.

These commercials remind me of the weird ass PS2 commercials in the early 2000s. You would have some dudes head all segmented and there'd be a PS2 logo inside somewhere. Not that the FFXIV commercials are equally weird, but they leave the viewer equally not knowing why they should care about it or what they are being asked to buy. It's just not good advertising imo.