Hi,
Thanks for your message.
We have confirmed the URL's with Square and the links above are correct. Due to the popularity of the game, there are some website issues so please try your activation again. If you are still having issues, please contact the Square Enix Support Centre -
http://support.eu.square-enix.com/
The key you have been provided with the correct 18-digit code to get your pre-order code. As the email states, I have to refer you to the Square Enix support.
It may be that they have not yet activated the pre-order code process and trying again in an hour or two might make the difference.
You can get in touch with them here:
http://support.eu.square-enix.com/
I am sincerely sorry that I cannot provide you more support on this issue.
Regards,
Troy
Green Man Gaming & Playfire
Customer Service