As an IT person, I think Montreal is a nice compromise location, same latency as west coast for me in chicago area, and probally half what east coast would have got with west coast data center. Even's everyone out nicely. and gives EU about 60ms less that they would have got with west coast servers. but of course it is only speculation at this point. and remember that most of canada is located within few miles of US (100 miles I think nothing in terms of internet delays).