Honestly I think they'd be crazy to lift the general NDA right at the beginning of phase 3 or even before. It'd be much smarter to lift it after phase 3 has been going on for a while, forcing media outlets to actually play it some with all the content that's gonna come with it before writing previews and such.
That's 4 days (Japan time) from when Foxclon tweeted "minus 3 days". so it doesn't add up.