I disagree that designating a server as RP will keep regular players away. That has never been the case in any mmorpg that I've ever played where there was an officially designated RP server.
There are more than a few "normal" players who look for RP servers to make their home because the server communities are often better than regular PVE servers.
Labeling a server as "RP" also helps RPers find other people that are interested in RP and often have naming policies where names that break lore are not allowed (i.e. names like l337 warri0r or other nonsense that doesn't fit with the world.)

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