Back to the game...

[Jennestia]

Then yes, there would be massive media interest, however i can't see anything less making enough of a splash.
Many PS3 players won't be fooled that easily into buying a game with this sort of reputation.

There's still quite a bit of people who were originally waiting for the PS3 (especially Japanese gamers, I personally know quite a big community waiting to play) and as for the airship thing? It's not hard, I can make a basic system in about 3 weeks, but for an MMO? There's a lot more to take into consideration. Even Skies of Arcadia's was pretty simplistic.