Yes, it gave me pause as well, not only due to its clunky nature, but also due to its curious composition: I don't know much about Behest/Guildhest but does it truly center around a guild or guilds?

Naturally, I will use the acronym GH whenever I need to refer to the activity, so at least I can cope with this decision. With that said, my right eyebrow will twitch every time i say the name in its entirety. Guildhest - *twitch* - Guildhest - *twitch*.