http://en.wikipedia.org/wiki/Square_Enix

Revenue ¥127,896 million (April 1, 2011 - March 31, 2012)[3]
Net income (¥6,060 million) (April 1, 2011 - March 31, 2012)[3]

This is a HUGE corporation, this is a very very simplified conversation:

Yoshi'P : FFXIV:ARR costs have exceeded that which we originally estimated.
Yoichi Wada : Here you go...please make good product.
Yoshi'P : Will do, Boss