Quote Originally Posted by EinSoFZ View Post
It's a little early, yeah. When the game is ready for retail release then we could expect that they'd be more focused on advertising. Right now they need to focus on actually making the game worth playing. TESO is doing beta soon as well (I guess), but that game and this one are completely different in terms of what they should be doing.
couldn't have said it better. for the most part it'd do more harm then good for ARR advertising now. given the history of 14 along with SE admitting failure, then currently trying to revamp/fix the game any news, advertisements etc etc too soon will point out that the game is still in the process of being fixed/remade/revamped what have you.

Advertising is good but doing it now when its not in a state next to retail or a complete game is bad, for the most part ppl will point out the game was bad before & on top of that ppl will not see enough progress, difference, etc etc from its original state.