What people dont realise is F2P isent F2P... it means having a cash shop where important stuff will NEED to be bought there to complete end-game stuff... in the long run most people end up paying as much if more more then the 10-15$ montly fee. i HATE "F2P" games and doubt FFXIV will ever become that.
They have a big discussion about this on Tera, P2W Pay 2 win. I abhor this. A game run by greed will not be a game that succeeds. At the same time I see similarities in Tera and ARR I would rather not see. But the ps3 version of the game gives me hope it is not as complex as it seems if it can be completely controlled with a gamepad as 1.0 was.