The ONLY F2P option FFXIV:ARR needs is a Trial period for the game. The free month with purchasing the game is not enough to get ppl hooked.

There needs to be a way that you can just download the game and play for X amount of days, and promotional periods where you reinvite people to come back after they have played.

Plus, make it so the download only downloads the starting area so the download can remain small. So users can jump in and try easily. I always though Wow's trail game was genius! Where they only give you enough to download to start the game. And allow you to play, while it continues to download in the background! You can literally download the launcher, and be in the game playing in less than 15mins! You don't have to download the entire game just to "start" playing. You probably won't even touch 3/4 of the data you downloaded if you are just doing the trail!