People who think Lifetime subs will make SE lose money are wrong wrong wrong.

It will take years for a customer to see any advantage to having a lifetime sub. And in the meantime, it will be a gain for SE. If SE sees losses before the lifetime sub becomes profitable for the subscriber, it will have lost money in OTHER WAYS that have nothing to the existance of a life time option. By the time the life time sub becomes a discount to the player, ARR will be years old and already a success.