I'm studying engineering as you can probably tell... ^^Don't get a job in business.
What you're assuming is that the average consumer is going to play without any breaks for over 10 years.
Even if that was the case, you would never give the actual figure that would be worth. People sell "lifetime" bundles at a significantly reduced price. We're talking about a subscription to an online game here.
Also "for the quality of the game", the game isn't out yet. Considering the reputation of the game, it is one of the most despised MMOs in the world on a global basis. Its reputation is horrendous. I'm sure ARR will be great, but who knows if it will fix the horrible reputation 1.x put forth.
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