Quote Originally Posted by Alhanelem View Post
With a life time sub:

-The company is banking on you to either 1) quit before you exceed the value of the lifetime subscription in game time, OR

- become a hardcore contributor to the game community and economy, making it easier for the monthly subscribers to stay in the game. It really does help them a lot to get the larger amount of cash up front, even if they end up losing money on you later. Content is developed waaay in advance, so the extra money means they can invest more into getting that content out sooner.

Especially with a new, unproven game, the lifetime sub can earn a company extra cash in the case where the game doesn't do well and the lifetime subbers end up quitting before they get their money's worth.
It's a Gambler's Move, I wouldn't roll on that to me at least.