Can we have it? Pretty please?

It works very well both for the developer (that can get a nice bundle of money on the short term from people that often would quit anyway on the long term) and for the customer, that can play all he wants without worrying one bit about monthly fees for the rest of his gaming life.

For those not familiar with lifetime memberships. It's simply a subscription option in which you pay a good chunk of money (normally around $150/300 depending on the game) all at once, and then you're considered subscribed for life. No more worrying about monthly fees.

It's great value for those that decide to go for it and feel that they'll stick with the game for a long time.