People don't beat dungeons or primals for nothing. They want the drops.
Nowadays, getting items request that you win each content multiple times, except for the few lucky ones that drop the first time.

That's totally "putting time and effort". So the people you speak of probably don't get those items already, if only they manage to win these content.

Maybe the game can do like DDO, when before starting a quest, you chose the difficulty. Higher difficulty would have higher droprate, so you could chose between "time" and "skill".