Unfortunately their current direction is more focused on getting more people to play than making them stay longer...This is a MMO
They make money from your monthly fee
How do they keep you playing the game?
Grind (drop rate, exp, crafting, etc)
The longer it takes for you to achieve something in the game means more $$ for SE
will they make it easier for you to obtain gear or speed up the leveling rate (jobs or craft)
Nope
If everyone gets what they want then whats the point of playing
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