Dev's You better answer!

[Kyri]

It's not dumb at all. In fact its good business.

You want to attract people that either do not play or people that used to play because you know, no matter how much they rage, the active players are still going to play and forget all about their anger once they get started. If you loose a couple, well you loose a couple because that is inevitable but the amount of players you gain from targeting the non-active audience is going to be larger creating more NEW subscriptions.

Valid point I agree with yes, but I still don't like it. It's kinda like school all over where your friend just pushed you in the mud trying to impress some other kid to hang out with him instead, haha.

Also they aren't technically new subscriptions The op is talking about unactive XIV players . They would be old players who are just as likely to jump off the bandwagon again 3 months down the road. Granted some left for lack of content but I would rather please and keep the people who log on everyday then add 3 people in his place who will only play 2-3 months.