i think graphics and gameplay is close. an ugly game is usually a boring game. then comes story, then music. cause games without any fun story is also boring. If music is bad, you need to turn it off, which is boring. Music is what can make a scene really epic, or ruin it, so it's important.
But i guess gameplay is most important, if it doesn't look like any fun action, or to generic, i probably wont even bother playing.
Like earlier i saw some cool armor designs for Atlantica Online. and i was like...wanna check the game out...Checked YT char creator video...ugly. checked ICON of gameplay...ugly and boring -.-

FFXIV graphics are nice, music is nice, lancer fight looked more fun than 1.0. story gonna be good i suppose. so i'm looking forward to it

But well...no. the alpha videos doesn't make a good impression yet. but it doesn't matter. it's obviously gonna be more fun to play, than to watch someone walking around randomly, doing annoying things