So what does SE have to do to convince PS3 owners to try FFXIV:ARR? I seen a lot of hate for this game on general gaming sites where people post about PS3.

Take gamefaqs for example a topic about FFXIV
http://www.gamefaqs.com/boards/927750-playstation-3/64849831

I know its gamefaqs but its also the general public these are the people that SE need to convince to buy their game? But go to any other site kotaku, gamespot, you see similar stuff about FFXIV and most of it isn't anticipation for the game and overall fairly negative.

What can they do to turn around the image that FFXIV has created?