Then please explain to me while idle my video card sits at a nice cool 32C, I open Starcraft 2 and play its at 54C. Now I open XIV it instantly goes to 55C, when I'm logged into XIV the card is at 80-85C and in town has even jumped as high as 92C. Little background for you I am a certified hardware tech and I can assure you my system is very nicely setup, Zalman CPU cooler, 470 GTX, 3x 240MM fans internally giving good airflow, with 3x 120MM fans up top to properly pull air out of the case.
According to MSi Afterburner right now
99% GPU Usage
88C Temp fan running at 79%
Fan running at 4k RPM on my GPU
All I am running is Vent and Pidgin IM
This is not a system build issue it is a coding issue within FFXIV.