SE wants to make the game better?

[Zaene]

If you wanted FF11 you can go play it.

That's just the point though, the systems that a portion of the FFXI player base enjoyed have been mutilated in such a way that they are no longer attractive. Level cap increase, Abys, etc. make for some players who have been away from FFXI for some time but cannot bear going back.

These players need a MMO home and WoW doesn't do it for them. They instead return to their familiar friend Square-Enix for support.