first off they need to stop trying to be other mmo's, since they'll never beat wow cuz it already has its fan base locked in.
they need to drop anima and add a form of warp spell/warp items
they need to add a mog house or something like it
they need to to make you change jobs in your mog house
they need to add a painful death penalty or or there no point in dieing
they need to make aoe spells seprate from solo attack/buff/debuff spells
they need to make re-do all the classes as there own type of class(dd,tank,buff,debuff)
they need to make a real search like ffxi for finding party members and flag for party.