From reading the forums it seems a lot of people are off playing other games, they havent totally given up on FFXIV yet but they dont want to play a broken game. It also seems that Yoshi-san is really bigging up 'Companies' as it comes with an impending threat to all of Eorzea. Hopefully that content will come in very soon, I think we may get some more info about it this week with a date next week for d/l which may bring more people back.

SE have a lot of content done, tested and ready but they are having to rebuild the basics so they cant implement that content yet as they dont know how it will react with the new battle system/UI etc etc. Hopefully once SE get the basics right and people are generally happy with them (you cant please everyone) then we might see large volumes of content being added. fingers crossed.