New contest - again only for a small amount of player

[Abriael]

And yet they were able to pull off this competition (which I already posted about earlier in the thread):

http://lodestone.finalfantasyxiv.com...cfd590eb99f445

That's not because the prizes are digital. That's simply because that's a big contest, so Square Enix could justify dedicating the legal and monetary resources (that aren't small) necessary to accomodate the legislation of every nation in every region.

Smaller, on-the-fly contests organized by local marketing teams don't justify that expense.