they are opposing gil buying in general, people enjoy investing time into playing a mmo and don't like seeing someone else in same gears or position in a game cause he payed. but in general they can just buy it from rmt out of game, but making it even easier for everyone in game is worse. it becomes pay to win. it becomes SE selling tons of things even if just cosmetic threw this system like gw2. i'm not paying a monthly fee to deal with these types of things.