Op you made a mistake when you said character data will kill 2.0 because it wont because new players get their own server which cannot be transfered onto for a few months.

But you are completely right when you say MARKET WARDS WILL KILL 2.0 or at least scare most of the new players away. Theres no denying that its a proven fact of 1.0 where the biggest reason people quit was because the market wards.