So I finally took some time to watch the English translated version of the live letter from the producer, and I noticed something that I seemed to over look before. After the little skit where Wada pretended that he actually played the game and couldn't get into av/cc because of server congestion once, he asked how they planed on fixing this issue in ARR. Yoshida went on to explain several potential solutions to the problem, and one of the he suggested was a new "revamped" rewards system.
"With the revamped rewards system, players won't be spamming the same content over and over."
-Yoshida
I wonder what this exactly means for us. How is loot going to be distributed now? I'm imagining something like a points based system where you do the dungeon, get points for completing it, and then buy your gear. If this is the case, they will need to find some other way to motivate people to do all the dungeons, otherwise people will just spam the least difficult one.
In any case, I'm interested in hearing more about this.