Of course Square Enix doesn't understand simple concepts like "offer client downloads for free because you need a freakin active account with an account code to play" and may the Twelve have mercy on us when also including Sony's PSN store into the equation where the concept of giving away a free download and letting SE handle account code keys might make a few suits' head explode so hard it will destroy the known universe (and then some) so instead there will probably be extra development time and extra paychecks handed out just to ensure that there is potential that is never reached because FF14 will forever have to run on weird old hardware with a bunch of low power CPUs strapped together and 256 MB of RAM.