Well, I have a feeling at first were not going to have a so hot Population due to FFXIV 1.0 hiccup. However, if the game pulls through and is an excellent game for people to play then , Word of Mouth will get around fast that "hey, this is a awesome game" Especially Media Outlets, if places like IGN, Machinima, etc shows support of this game In more positives than negatives, People will come.

Most people are waiting for Media Outlet coverage on this game, waiting to see if this game is good before dive head first. The Word of Mouth of other people that play show gameplay videos etc ( if this game becomes a blockbuster hit at launch for whoever goes to ARR first) will get around fast.

SE should just focus on the game at hand and not try to get peoples attention, this is the only game I say this because it failed once, so what makes you think those same people will give it a second chance? Make the game awesome as can be, and in time if the game is great the population will soon follow that.

You can yell and scream at someone all you want that this game is different ( before anyone plays it that is) but it will amount to nothing if you don't have the proof to show it.