Who are the core fans?
What do they really, really want, really and expect?
To what degree does this game fulfill their wants?
How do the wants and expectations differ from both the current product and current future vision of the product?
Finally, what does SE think the fans want and how are these thoughts different from what the fans really, really want?
If the people who are calling the shots at SE can honestly ask themselves these questions and honestly answer them knowing they might not like any of the answers, then I think FF14 can be fixed.