The redenomination would help new players because while they say everything will divide by 10, it's unlikely starter content will divide by 10. This content will be useless to us but provide decent gil for new players and low level items will be more affordable. As for low level gear, these new players will control that market because it's not worth us making level 1-20 gear. They will however benefit from the smaller income this provides. The lack of new players is exactly why low end items cost so much right now, not many low level players/crafters making them.